Founder, Conor McGregor, and his team searched for a place and people that shared the same passion for Ireland and its whiskey. He found this at the oldest whiskey distillery on the Isle of Ireland and with his master distiller created a unique and special blend. Through much trial and error, they worked together to create a blend of sweet Irish grain and single malt Irish whiskey. The result, a smooth balanced whiskey with hints of vanilla, honey-like sweetness and toasted wood. First responders are the unsung heroes who act with valour and answer the call of duty every day for those in need. Proper No. Twelve is donating $5 for each case sold to local first responder organizations around the world, up to $1MM annually.